How Moving Doors Raised €430,000 Through a High-Impact Crowdfunding Video

Overview

• Client: Moving Doors – A tech-driven prop-tech startup based in Cyprus

• Industry: PropTech, Real Estate Technology

• Project: Crowdfunding Video Production

• Platform: Crowdbase.eu

• Result: Raised €430,000, exceeding its minimum target by 430%

Video Production by Multians

Introduction

In the competitive world of startup crowdfunding, securing investor attention requires more than just a great idea—it demands a compelling story, clear messaging, and a strong visual narrative. When Moving Doors, an innovative prop-tech company in Cyprus, set out to raise funds through crowdfunding, they turned to us to craft a high-impact video that would resonate with investors.

With the support of Crowdbase.eu, the campaign launched successfully, raising €430,000 and exceeding its minimum funding target by 430%.

Challenges & Objectives

Challenges:

• Strategic Positioning: Communicating the company’s unique value proposition in a way that appeals to investors.

• Visual Storytelling: Creating a video that not only informs but persuades potential backers.

• Investor Confidence: Incorporating financial data in a digestible and impactful manner.

Objectives:

• Develop a structured narrative that aligns with investor expectations.

• Ensure the messaging highlights market potential, scalability, and financial viability.

• Execute a high-quality production with professional actors to bring the brand’s vision to life.

  
  

Our Approach

1. In-Depth Business Analysis

Before production, we conducted a thorough business analysis to understand Moving Doors' operations, target market, and competitive edge. This allowed us to:

✅ Identify key value propositions that would attract investors.

✅ Develop a clear and concise script that balances storytelling with business credibility.

✅ Integrate financial data effectively without overwhelming the viewer.

2. Scriptwriting & Narrative Development

Our team crafted a strategic script that focused on three key elements:

• The Problem: Challenges in the real estate industry that Moving Doors aims to solve.

• The Solution: How Moving Doors’ tech-driven approach provides a seamless, scalable solution.

• The Investment Opportunity: Why investors should back the project, supported by real financial projections.

  
  

3. Professional Video Production & Multi-Purpose Content Strategy

• Scheduled and directed a professional shoot featuring actors to demonstrate real-world applications of Moving Doors’ technology.

• Used high-quality visuals, motion graphics, and dynamic storytelling techniques to enhance engagement.

• Ensured that key financial figures and future projections were seamlessly integrated into the narrative.

• Designed the video footage to be flexible, allowing for repurposing into shorter, high-impact marketing content for social media, ads, and ongoing brand storytelling.

  
  

4. Investor-Focused Messaging

• The video was carefully structured to build trust and credibility, addressing common investor concerns.

• Financial statements and projections were included to support the investment case, without overwhelming the viewer with technical details.

  
  

Results & Impact

The crowdfunding video played a critical role in Moving Doors’ fundraising success:

✔ Raised €430,000, exceeding its minimum funding target by 430%.

✔ The video helped establish investor confidence, contributing to a strong funding momentum.

✔ Moving Doors positioned itself as a scalable, high-growth opportunity in the prop-tech industry.

Key Takeaways

• A well-crafted crowdfunding video goes beyond visuals—it needs strategic storytelling and a clear investor-focused message.

• Understanding the audience (in this case, investors) is key to creating a video that drives action.

• Combining business analysis, professional production, and persuasive storytelling results in a more effective crowdfunding campaign.

  
  

About Us: High-Impact Video Production in Cyprus

As a video production company based in Cyprus, we specialize in crafting high-impact crowdfunding videos that drive investor engagement. Whether you're a startup, tech company, or real estate innovator, our expertise in visual storytelling and business strategy ensures your campaign gets the attention it deserves.

Need a Crowdfunding Video That Delivers Results?

If your startup or business is preparing for a crowdfunding campaign and needs a strategic, results-driven video, we can help.

📩 Contact us today to discuss how we can craft a compelling video that attracts investors and maximizes funding potential.